PinkPizzaBerlin
Transforming a local Berlin pizzeria into a digital success story with a 300% increase in online orders
Measurable Results
Real impact delivered through strategic design and development
Within 3 months of launch
Mobile-first design paid off
Improved from 4.2 stars
From Challenge to Success
The Challenge
Pink Pizza was a popular local spot but struggled with digital presence. They were losing potential customers to competitors with better online ordering systems.
No Online Ordering
Customers had to call during busy hours
Poor Mobile Experience
Outdated website wasn't mobile-friendly
Limited Visibility
Poor SEO and online presence
Review Management
Difficulty getting customer feedback
Our Solution
We created a comprehensive digital solution that addressed each pain point while reflecting Pink Pizza's unique brand personality.
Smart Online Ordering
Custom system with real-time updates
Mobile-First Design
Responsive design optimized for all devices
Local SEO Optimization
Targeted for Berlin pizza searches
QR Review System
Easy review collection system
Our Process
Discovery & Research
We conducted in-depth interviews with the Pink Pizza team and analyzed competitor landscapes. We also studied local customer behavior and ordering patterns.
- • Customer journey mapping
- • Competitor analysis (5 local pizzerias)
- • Technical requirements gathering
- • Brand identity assessment
Key Insights
Design Decisions
Design & Prototyping
We created wireframes and prototypes focusing on the ordering flow. Multiple design iterations were tested with real customers.
- • User experience wireframing
- • Visual design mockups
- • Interactive prototypes
- • Usability testing with 8 customers
Development & Launch
Built with performance and scalability in mind. We integrated with their existing POS system and trained staff on the new processes.
- • Custom Next.js development
- • POS system integration
- • Payment gateway setup
- • Staff training & documentation
Technical Stack
Key Features
Smart Online Ordering
A streamlined ordering process that reduced cart abandonment by 60%. Customers can customize pizzas, track orders in real-time, and save favorites.
- •One-click reordering for regular customers
- •Real-time order tracking
- •Multiple payment options (Card, PayPal, Cash)
QR Review Collection
Innovative QR code system placed on tables and receipts that made it easy for customers to leave reviews, improving their Google rating from 4.2 to 4.8 stars.
- •Increased review volume by 400%
- •Automated review follow-up system
- •Integrated with Google My Business
"The new website transformed our business. We went from struggling with phone orders to having a smooth digital operation. Our revenue increased by 40% in the first quarter alone."
Maria Schneider
Owner & Manager, Pink Pizza Berlin
What We Learned
What Worked
- • Mobile-first approach was crucial (85% mobile traffic)
- • QR code strategy exceeded expectations
- • One-click reordering drove customer retention
- • Local SEO optimization brought in new customers
Key Insights
- • Restaurant customers value speed over complex features
- • Visual menu design impacts order values significantly
- • Integration with existing systems is critical
- • Staff training is as important as the technology
Ready to transform your restaurant?
Let's create a digital solution that drives real results for your business.